KUALA LUMPUR, 4th July 2023 (IKIM) – The Commercial Radio Malaysia (CRM) only recognizes GfK Technologies as its measurement partner for 3 years (2022-2024) on the Radio Audience Measurement for Peninsular Malaysia.
Besides the RAM, GfK runs Radio Insights to understand the radio listening behaviour during the Festive / Holiday Period. The first report which included the Kuching, Kota Kinabalu, Miri, and Sandakan was released on 20th June 2022. GfK continues to roll out additional and complementary research for the benefit of the industry.
